Fortunately, there are a number of tools available to help you find the perfect font for your logo. A clear, aesthetically pleasing font can add an extra layer of excitement to your logo. Related: Minimalism in Logo Design – History, Benefits, Elements & Re-brandingįonts are an essential component of logo design, and selecting the right font can make all the difference in how successful a logo is. Eventually, that has brought the corporate world closer to target demographics. While color psychology has taken its stand in the field of logo design, we all give it suitable attention to make sure that designers provide logo designs in alignment with something that individuals care about. It is not until the moment when we think of that industry or a product/service that the company offers, that we incline towards them because of that one time when we came across and liked their logo. Now, does that folded and curved triangle give the entire place an aesthetic appeal or beg you to remember it? Right, even by not being in your face the whole time, companies such as Airbnb manage to leave a subtle impression that lasts longer than we could imagine. Imagine a big splash of red with bold, black font on it, would you remember it in a way that could inspire you to engage with the associated company? On the other hand, recollect one of your Airbnb memories. Related: Why Minimalism is the Most Important Design Style to Master While designers may feel tempted to use rich, tried, and tested designs to hold the attention of their clients, it has not been proven successful or effective at all. Nevertheless, gone is the era when memorable designs were a result of fancy colors and fonts for logos. After all, one of the many responsibilities of a logo is to attract customers. In the world of limited attention span, logo designers need to create visually arresting logo designs.

A box filled with regular cookies or tiny mints on your pillows? The image gives you the idea of the weight minimalism carries in our lives.

Best minimalist logo fonts